Los Angeles County search economics

A first-call view of the personal-injury opportunity.

A clear, service-by-service model of how monthly search demand could translate into visits, leads, signed matters, and planning value at the assumed top-rank click share. Detailed bids, ranking checks, competitors, and SERP evidence remain available without crowding the main conversation.

Download the complete workbookResearch generated August 05, 2026 · California legal and advertising review required before publication

Start with demand, not jargonThe public tables show keyword, location, visits, leads, and value. Technical implementation fields stay in the workbook.

Count each opportunity onceLawyer, attorney, and word-order variants often describe the same potential client. The headline total uses one representative keyword per service and location.

Keep the evidence one click awayExpand any service table to see monthly demand, paid-search bid ranges, the full calculation, and the checked top-30 position.

Editable planning model

Use the firm's real intake economics when available. Every summary, keyword row, and sample calculation updates immediately.

searches × click share × lead rate × close rate × planning matter value

Top-rank click share (%)Visitor-to-lead conversion (%)Qualified close rate (%)Planning matter value ($)

Editable planning model

Full sample calculation